BENEFIT FROM CIRCULAR ECONOMY STARTUPS
If you want to cooperate with startups promoted by the Green Alley Award there are many advantages for you and your business:
Early insights
Be the first to discover new trends and alternatives with the potential to make your business more sustainable.
Market Position
Benefit from a vast range of sustainable startup solutions for transforming your business strategy and growing your market position.
Fast innovation
Collaborate with creative entrepreneurs and international circular economy startups to help foster innovations in your industry.
More agility
Transform how you work and differentiate from competitors by early adopting circular economy innovations.
JUMP ON AND JOIN
Our startups create solutions in the field of waste prevention, recycling and digital solutions:

2014 winner RePack
RePack from Helsinki reduces packaging waste in e-commerce by creating a multipath system for reusable packaging.

2015 winner Adaptavate
Adaptavate from the UK developed a product called Breathaboard, an eco-friendly alternative to plasterboard. The Breathaboard paneling is made of 75 percent agricultural waste and regulates moisture in buildings.

2016 Green City Solutions
Green City Solutions invented CityTree, a solar powered installation consisting of moss cultures that filters the air in cities. It works based on the Internet of Things and measures the plants’ requirements in real time.

2017 winner Sulapac
The Finnish startup Sulapac invented a 100% biodegradable premium packaging made from FSC-certified wood and natural adhesives. It’s the perfect alternative to conventional plastic boxes for luxury goods like cosmetics or food.

2018 winner Aeropowder
The UK startup Aeropowder uses feather waste from the poultry industry to produce sustainable thermal packaging. After cleaning and treatment, the feathers are covered in a certified, compostable, food grade liner.

2019 winner Gelatex
Gelatex Technologies from Estonia offers an eco-friendly alternative to leather. This textile is made from the low-value gelatine waste of the meat and leather industries without the use of toxins – so it’s organic and biodegradable.

2021 winner Tracless Materials
Traceless Materials from Germany offers a biobased home-compostable alternative to single-use plastic. With their special technology, agricultural industry residues are transformed into a sustainable alternative to film or hard plastic packaging or plastic coating.

2022 winner Voltfang
Voltfang from Germany offers a green electricity storage system solution using only second life batteries from electric cars. With their special technology, the Voltfang system can store excess energy from solar panels and provide clean energy to companies and private households.

2023 winner S.Lab
S.Lab from Ukraine offers a biobased home-compostable alternative to polystyrene. With their special technology, agricultural waste and hemp are transformed into a sustainable alternative extended polystyrene material.

2024 winner PulpaTronics
PulpaTronics has developed chip-free, metal-free RFID tags made from paper. These novel tags do not require metal extraction and are more cost-effective and compatible with existing recycling processes.
STARTUP COOPERATIONS – EXAMPLES
Many of our startups are now working together with renowned companies. Two examples are Sulapac and RePack:
WINNER 2017
WINNER 2014

Sulapac has since secured investment funds from Chanel and, alongside its packaging line for cosmetics and jewelry, has launched a fully biodegradable drinking straw. The startup is supported by Stora Enso, a leading global provider of renewable solutions in packaging, biomaterials, wooden construction and paper.

RePack has teamed up with some of Germany’s biggest e-commerce players, Otto, Tchibo and the Avocadostore, and have started pilot projects to enter the North American market, too.
OUR STARTUPS ABOUT COOPERATING WITH BIG COMPANIES

Jonne Hellgren
CEO RePack
We believe that the world needs to transform the existing and predominantly linear economy into a circular one: innovative, disruptive and fearless startups with a strong will for change can work with traditional corporations that buy into these ideas, and make the change possible on a larger scale.

Suvi Haimi
CEO Sulapac
For a small startup, achieving global reach is not easy, and therefore it is valuable to partner up with big players, like we have done with Stora Enso, for example, to accelerate our international roll-out and make a bigger impact faster. In terms of realizing our mission – saving the world from plastic waste – we believe in the power of cooperation in a wider sense: we have to take an interdisciplinary approach and work together with all stakeholders across industries and sectors to drive the circular economy
THE CIRCULAR ECONOMY FOR COMPANIES
Landbell Group’s CEO and founder of the Green Alley Award Jan Patrick Schulz addressing producers at the 2018 Green Alley Award:
The Green Alley Award is a unique opportunity to be at the heart of new trends, grow your market position and benefit from the smartest innovators in your industry.