Europe's first startup prize 
 for the circular economy 


The Green Alley Award is the award for startups and entrepreneurs in the circular economy.

Our mission is to turn the linear into a circular economy and transform the waste and recycling industry as we know it today. This annual European prize was created in 2014 by Landbell Group, the leading supplier of global environmental services, along with Germany’s crowdfunding pioneer, Seedmatch. Over time, more partners have joined – Bethnal Green Ventures, a UK accelerator programme for startups using tech for good, and R2Pi, an EU Horizon 2020 project on circular economy business models.
Together, we nurture and promote promising business ideas that use new services, products and technologies to turn waste into a resource.



We are looking for startups based in Europe who want to tackle the global waste challenge using:

Digital circular economy solutions
Recycling solutions
Ideas for waste prevention


You are just two steps away from sending us your application:

Fill out our application form
Upload your customized pitch deck

Please follow our guidelines
to give your application the
best chance of success!


The deadline for applications
is 1st July 2018, 0:00 CET.

A committee of experts will then analyse your pitch deck and the six finalists will be announced in September.



An all-day event in Berlin provides great networking and learning opportunities,
and the big pitch final in the evening offers plenty of benefits for the six finalists, as well as the one and only winner:


Feedback from high-ranking
circular economy experts
and startup mentors
Networking opportunities and
new business contacts
Pitch to potential investors
and the media


25,000 Euro in cash

Crowd Award

One-day workshop conditioning you for your perfect crowd campaign
Option for a crowdfunding campaign with Seedmatch or partner platforms
Individual support for you and your campaign with an exclusive media package & budget


Here are our judges who will select the startup with the most convincing live pitch
and present our upcycled trophy to the next Green Alley Award winner!

Jan Patrick Schulz

Landbell Group [+]

Competition and innovation, as a result of his versatile experiences in several companies and cultural environments are central topics of Jan Patrick Schulz‘ work within the Landbell Group. After working as Commercial Director of Together Production Limited in Hong Kong, the industrial engineer hold several executive positions within the OTTO Group, at last as CEO of IT distributor Actebis in Zürich. As chairman of the board of Landbell AG, which he associates since 2005, he initiated 2013 the Green Alley Award, aiming to promote green start-ups and to help them expand to the European market. On top of this Schulz has been member of the board of directors of the European Recycling Platform SAS since 2014.

Johannes Ranscht

Seedmatch GmbH [+]

Johannes Ranscht is CEO of the German crowdfunding platform Seedmatch. Since 2014 he has been responsible for the selection and support of start-ups before and after their crowdfunding campaigns. Seedmatch gives private investors the possibility to gain simple access to exciting investment opportunities in the fields of entrepreneurship and innovation, helping good ideas to their break through. Start-ups on the other hand benefit from the prospect of equity funding by private investors. Before working with Seedmatch, Ranscht studied business economics in Halle (Germany) and Seoul (Korea) and founded an e-Commerce platform for milk products.

Umberto Raiteri

Landbell Group [+]

Umberto Raiteri is Head of Take-back Solution at Landbell Group. Raiteri has 28 years of experience in different executive positions around Europe, among them various leading positions within Elektrolux Group, before being promoted to CEO of European Recycling Platform (ERP) Ireland in 2005. He built the first national unit of ERP and later took over responsibilities for the whole European market. Under his leadership ERP quadrupled its profits and number of members, thus establishing itself as leading service provider in the WEEE sector.

Alexis Figeac

Centre on Sustainable Consumption and Production [+]

Figeac has been active in the fields of Cleantech and Venture Capital since 2003. Initially with Axiom Venture Capital and later on with Entrepreneurs Fund. At the moment he is leading projects within the Centre on Sustainable Consumption and Production connected to eco-innovation and circular economy. Figeac is also responsible for the EU sponsored INNEON network, aiming to connect sustainable start-ups and investors. Another EU sponsored project initiated by Figeac is R2Pi, a Horizon 2020 project analyzing successful business models contributing to the circular economy.

Suvi Haimi

Sulapac Ltd [+]

Haimi has 10 years of experience in project management and leadership at several universities in Finland and the Netherlands. She received her Master’s degree in Biochemistry in 2006 and PhD in Medical Biomaterials in 2008 at the University of Tampere, Finland. She has published 36 peer-reviewed scientific articles in international journals at the field of Biomaterials. Haimi has been the key person gathering the passionate team behind Sulapac Ltd. The company was awarded as the winner of the Green Alley award in 2017.

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