Meet our experts! Today: John Redmayne!

Our startups are, of course, experts for the circular economy. Nevertheless, they could also profit from exchange with other experts. That's what we are offering our Green Alley Award finalists in our so-called expert sessions! In these sessions, circulareconomy as well as startup experts provide hands-on advice and the startups will get the possibility to enlarge their network and to profit from knowledge of other experienced professionals.

Today meet John Redmayne, who is the Managing Director at ERP UK Ltd. He has been working in the field of resources and waste management for 20 years and is a very experienced leader with more than 30 years of experience! Find out more details about him in this interview!

What is your professional background and how will it help you to be a startup advisor for the Green Alley Award finalists?

I trained and professionally qualified as a Landscape Architect! The past 30 years have been spent working in the private, public and voluntary sectors on practical solutions around environmental issues. The common strands in all roles have been about working with colleagues and other organisations, finding solutions and then putting them into practice through having the right people, finance and systems in place.

Most of the things you have to consider when starting a business, you don’t learn in any school. So, generally speaking, in what way could entrepreneurs profit from mentors or advisors like you?

Perspectives from practical experience are usually valuable.
So I could help with understanding the niche and market for a product or service and share ideas on how best to position and market the business, its products and services.

When founding a startup one can have the perfect idea and the best conditions but still fail to be successful. As execution is key, what are you as an expert looking for in an entrepreneur, his team and his business idea?

I am looking for a balance of inspiration and innovation with realism and practicality!

The Green Alley Award is all about circular startups. In your opinion, which are the key challenges for a circular economy in Europe?

Finding circular solutions which work financially.

If you had the chance to start your own business, what kind of startup would it be?

Most likely a re-use solution.