Meet our Team: Raffaela
Meet the people behind the award who work closely with the start-ups, partners and media to turn every step of the process - from the first application to the final pitch – into a great learning and networking experience for all!
Who are the team members? What do they like? Find out in our interviews!
Raffaela, you are Head of Marketing at Landbell Group and the one who really drives the Green Alley Award forward with new ideas and strategic decisions. What do you like about the Award?
If we want to live in a world where resources are regarded as precious goods, and recycling is a must instead of a maybe, we have to support those people who believe in a different way of doing business and fantastic ideas that solve the contradiction between economy and environment. With the Green Alley Award, we are exactly doing this! We are offering a platform for those people, we are promoting circularity by supporting creative entrepreneurs! That is what I like about my work for the Award.
Which startup that ever applied for the Green Alley Award is your favourite and why?
Well, hard to tell… as the Green Alley Award was introduced and awarded as European startup prize in 2014 for the first time, we already have a bit of a history. We have seen a huge number and variety of fantastic startups and people who are courageous enough to rethink traditional structures and do something new for the first time. And it is also great to see how they are pushing forward and developing, also for example in cooperation with big corporation. Our latest Green Alley Award winner, traceless materials, is an excellent example: OTTO just announced that they will become their exclusive partner to make its shipping bags even more sustainable!
How do you live the circular economy
Waste separation was a matter of course for me even before I joined the Green Alley Award team at Landbell Group. Now I am increasingly becoming an 'ambassador' and take every opportunity to help people understand how important this is. Another aspect relates to my attitudes as a consumer and my own consumption behavior, i.e. I ask myself whether I really need something or not, can I stop buying this completely or is this something to “upcycle"?